Keyword Research Tools
Posted on 11. Dec, 2011 by Benne Clark in Keyword Research Tools
Home Business Solutions – By Benne Clark
There’s no denying that keyword research plays a significant role in your search engine optimization efforts. If you have the wrong targeted keywords in all your campaigns, the search engines and prospects won’t be able to find you which means useless campaign efforts and loss of revenue.
Your advertising budget may be put to waste and the time and effort you spent to rank well in the search engines are all useless. If you are serious about your business and you want to compete, you have to prevent this.
I have a personal favorite among many tools that I use daily, “Micro Niche Finder”.
With keyword research tools or keyword research software you will get valuable information such as the number of searches in a month, the exact search count, how many of those searches actually converted, how much competition there is on a keyword and other significant analytical information.
It would also give you a heads up for words that you have forgotten completely or synonyms you don’t know existed.
There are many tools out there to help you find out the measure of activity your keywords get. My personal favorite is Micro Niche Finder, cause this great tool is very easy to use and provides you valuable information like how strong is the competition (SOC), the measure of backlinks (MOB) as well as the commercial intent (OCI) of the keyword.
Here is another great keyword tool :
Always remember that you’re not only checking if there are enough number of people searching for the term, you are also checking how much competition that keyword or phrase has in rankings.
Once you understood the competition, you will know how much effort you’re going to put in to rank high in that keyword.
You need to know two things:
- The number of sites competing for the keyword
- how they are faring in the rankings
(i.e. the number of sites linked to them, the number of indexed pages)
Simply said, you have to know if the word is worth pursuing and if it’s not, move on to the next.
As you test your new terms, you can use the same activity to old terms you have been targeting in your old sites. You can keep the ones that convert well while you drop the non-performers.
A common misconception in conducting keyword research to use for a search engine optimization campaign believes that you already know the terms your prospects will use to find your web site. That’s not the case, unless you do some research in a way. You know what your site is all about and how you are to find it, simply said, but you simply can’t predict how a customer would do it.
Another misconception is that the high dollar keywords are the best for rankings, even if it’s not related to your site. Yes, you can have a lot of traffic but your customers are not there to stay.
Find out about my favorite Keyword Research Tool :
“Thanks for visiting MorningSolutions.com!
I’ll be posting more online marketing tips on my blog at the home page.
I’d love to have you as a friend, so claim your free subscription to my blog
by leaving your first name and email address and I’ll send you an email each
time I do a new post.”
